About the conference
Morning Keynote -- Thursday, March 26
John Gerzema
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
Keynote Speaker: John Gerzema, Chief Insights Officer, Young & Rubicam Group
My Schedule
With the popularity of sites like YouTube, Flickr, Twitter, and Facebook, brands increasingly need to engage with their customers outside their ... more…
The move to a predominantly digital marketing strategy can be overwhelming. Migrating from staid traditional channels to the open waters of the ... more…
A fresh look at how to successfully architect your site for search engines and how specific page elements and design technologies may impact you... more…
The U.S. economy is in the midst of a recession, consumer spending is declining, and not even the brightest economic minds can pinpoint when thi... more…
According to comScore, nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March 2008, viewing a total of 11.5 ... more…
Your business probably spends a tremendous amount of time, resources, and capital on your website development and online advertising initiatives... more…
How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after ... more…
How are smart companies using social marketing tools to promote brands and reach out to customers? Is it possible to do so without investing a f... more…
If there is one session that you can’t afford to miss, this is it! Using real-life examples, you will learn the secrets top online markete... more…
With more than 71 million blogs currently being tracked by Technorati, the opportunities for businesses to speak with their customers is nearly ... more…
Do you know what you are missing by not testing? Many small and large companies have seen testing result in thousands to millions of dollars in ... more…
News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this ... more…
In 2008, U.S. paid search advertisement revenue is expected to reach 15.52 billion. This represents a 31.9% increase over 2007. Despite this tre... more…
Community-built web sites, Facebook, YouTube, Microsoft Tagspace, Wikipedia and new sites allowing content to be shared through “tagging&#... more…
Need some help, or just another pair of eyes to check your website? The Express Clinic with Matt Bailey will help you identify minor changes in ... more…