About the conference
Morning Keynote -- Thursday, March 26
John Gerzema
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
Keynote Speaker: John Gerzema, Chief Insights Officer, Young & Rubicam Group
My Schedule
Getting someone to click on your search ad is only half the battle. Once visitors arrive, the landing pages you display to them are a crucial co... more…
This panel will discuss winning compensation models for advertisers and agencies. Advertisers want to pay for success. They want sales, and noth... more…
For marketers to become successful in their SEM efforts, PPC can no longer stand for “... more…
The U.S. economy is in the midst of a recession, consumer spending is declining, and not even the brightest economic minds can pinpoint when thi... more…
Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing fo... more…
Travel marketers discuss the challenges of smart search marketing in tough economic times, when leisure travelers are hard to come by and busine... more…
Search advertising, the onetime bastard stepchild of internet marketing which only five years ago barely existed, is now poised to double the sp... more…
The paid search marketplace has rocketed from virtually zero to more than $10 billion in the past decade, which begs the question: Is the search... more…
The 2008 election season is over, but it won’t be long before local, statewide, and congressional candidates turn their thoughts toward th... more…
The current economic recession calls for radical measures to control marketing spend and make it as cost effective as possible. The last downtur... more…
How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after ... more…
How can you best tap into long tail terms? Are there targeting techniques you’re overlooking? This session examines these and other techni... more…
The marketplace is very familiar with Black Hat SEO tactics and discussions, and full of great ideas. But what about <... more…
Do you know what you are missing by not testing? Many small and large companies have seen testing result in thousands to millions of dollars in ... more…