Nothing in search marketing is as certain as change. Ten years ago Google did not exist Ñ now it’s a verb that means searching on the Web.... More…

With the popularity of sites like YouTube, Flickr, Twitter, and Facebook, brands increasingly need to engage with their customers outside their ... More…

As knowledge of SEO practices moves from the offices of the optimizers to the board room, the standard metrics used by... More…

A fresh look at how to successfully architect your site for search engines and how specific page elements and design technologies may impact you... More…

According to comScore, nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March 2008, viewing a total of 11.5 ... More…

Are you wondering how to effectively advertise on Facebook? Kasey Galang, Product Marketing Manager and Rebecca Sawyer, Online Sales Operations ... More…

Google believes in releasing new products and features early and often, and a few months ago we began testing a new interface for AdWords intend... More…

The paid search marketplace has rocketed from virtually zero to more than $10 billion in the past decade, which begs the question: Is the search... More…

How are smart companies using social marketing tools to promote brands and reach out to customers? Is it possible to do so without investing a f... More…

If there is one session that you can’t afford to miss, this is it! Using real-life examples, you will learn the secrets top online markete... More…

How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after ... More…

With more than 71 million blogs currently being tracked by Technorati, the opportunities for businesses to speak with their customers is nearly ... More…

Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your ov... More…

More and more site owners are concerned that they might get penalized accidentally or overtly because of duplicate content. If you run mirror si... More…

Do you know what you are missing by not testing? Many small and large companies have seen testing result in thousands to millions of dollars in ... More…

In 2008, U.S. paid search advertisement revenue is expected to reach 15.52 billion. This represents a 31.9% increase over 2007. Despite this tre... More…

Social media has many faces. One is the purist viewpoint of social media whereby social media practitioners see social media and only social med... More…

Community-built web sites, Facebook, YouTube, Microsoft Tagspace, Wikipedia and new sites allowing content to be shared through “tagging&#... More…

Get one-on-one advise for usability, design, copy, link development, and any technical issues that may prevent your Web site from receiving high... More…

How do you make your website better? If this is your challenge, then this is the workshop you’ve been waiting for. This workshop will give... More…