Ray "Catfish" Comstock

Title: Senior Search Strategist
Company: BusinessOnLine
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Location: California, USA
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Ray “Catfish” Comstock is the Senior Search Strategist at BusinessOnLine. He has more than 10 years in the search marketing industry, specializing in organic search engine optimization and social media strategy. Ray has presented at numerous industry conferences, including; the Online Marketing Summit, Online Market World, and the Business Marketing Association (BMA) Annual Conference. Additionally, he is quoted extensively in trade and business publications and is considered an influential member of the SEO community. “Catfish” authors thought-leadership papers and articles for industry publications including, the BusinessOnLine SEO Blog – which is syndicated through WebProNews.
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Speaking
  • Tuesday 03/24/2009 10:30 - 11:30
  • Meaningful SEO Metrics

  • As knowledge of SEO practices moves from the offices of the optimizers to the board room, the standard metrics used by the practitioners of this former dark art are straining under the weight of the all powerful bottom line. The days when upper management was impressed by subtle changes in Page Rank have been replaced by questions of LTV and ROI. As more resources are being dedicated to creating the perfectly optimized and keyword rich landing page, C-level executives are demanding proof of the return they are receiving from these resources.

    This panel will discuss a myriad of ways to move beyond Page Rank, indexed pages or linked sites and into metrics that can make you a hero and, better still, get your budget increased to a respectable level.

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