Tim Ash

Title: President
Company: Site Tuners
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Tim Ash is the President & CEO of SiteTuners.com, a firm that offers consulting, full-service flat-fee guaranteed-performance tests, and advanced software tools for landing page optimization. During his 14 year involvement with the Internet, Tim has worked with Verizon Wireless, American Express, Sony Music, American Honda, COMP USA, Harcourt Brace, Universal Studios, HomeGain, Fair Isaac, TransUnion, Rand McNally, Red Envelope, Black & Decker, and Coach to develop successful Internet initiatives. He is a highly-regarded speaker and workshop leader at conferences including Search Engine Strategies, Affiliate Summit, eMetrics, PPC Summit, and Internet World. Tim is a contributing columnist to several publications including SearchEngineWatch, Website Magazine, DM News, Visibility Magazine, and Electronic Retailer Online Strategies magazine. He received his B.S. from UC San Diego “with highest distinction”. He also completed his M.S. during his PhD. studies in computer science at UCSD, specializing in Neural Networks and Artificial Intelligence. He is the author of the bestselling book Landing Page Optimization: The Definitive Guide to Testing & Tuning for Conversions (John Wiley & Sons Press, 2008) LandingPageOptimizationBook.com
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Speaking
  • Tuesday 03/24/2009 11:45 - 12:45
  • Landing Page Testing & Tuning

  • Getting someone to click on your search ad is only half the battle. Once visitors arrive, the landing pages you display to them are a crucial component in converting them into buyers. This session looks at ways to test and tweak your landing pages to get that conversion. Note: The session is designed for those who are already familiar with how paid placement works.

  • Tuesday 03/24/2009 16:30 - 17:30
  • Extreme Makeover

  • This session will analyze the metrics, usability and persuasion ability of three companies pre-selected for the session. The speakers will work with these companies to redesign a key page and then set up that redesign in an A/B test. This session will instruct you on how to identify the critical barriers to success on the sites selected and how this team of experts would go about fixing them in less that 48 hours. You’ll learn key things to look for, obstacles to avoid and the key considerations when optimizing your website for conversion.

  • Thursday 03/26/2009 14:15 - 15:30
  • Google Website Optimizer

  • Do you know what you are missing by not testing? Many small and large companies have seen testing result in thousands to millions of dollars in recurring revenues.

    Join this lively panel to hear case studies and discuss testing techniques utilizing Google’s new Website Optimizer Application.

  • Monday 03/23/2009 13:00 - 17:00
  • Landing Page Crash Course

  • Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business. All participants will receive an autographed copy of Tim Ash’s bestselling book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions.

  • Wednesday 03/25/2009 14:00 - 15:00
  • Express Clinic: Landing Page

  • Your landing page has severe and fundamental problems and could have a much higher conversion rate. Join us on the exhibit show floor for complimentary mini-critiques by landing page optimization expert Tim Ash, author of the bestselling book Landing Page Optimization from Wiley Press.

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