Andrew Goodman

Title: Principal
Company: Page Zero Media
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Goodman is founder and President of Toronto-based Page Zero Media, a full service marketing agency founded in 2000. Page Zero focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, BLR, and a host of others. He is also co-founder of Traffick.com, an award-winning industry commentary site; author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008); and frequently quoted in the business press. In recent years he has acted as Program Chair for the SES Toronto conference and all told, has spoken or moderated at countless SES events since 2002. His spare time eccentricities include rollerblading without kneepads and naming his Japanese maples. Also in his spare time, he co-founded HomeStars, a consumer review site with aspirations to become “The TripAdvisor for Home Improvement.” He lives in Toronto with his wife Carolyn.
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Speaking
  • Tuesday 03/24/2009 10:30 - 11:30
  • Searching for a Solution

  • The U.S. economy is in the midst of a recession, consumer spending is declining, and not even the brightest economic minds can pinpoint when things will begin to get better. Like most other industries, online search marketing has undoubtedly been impacted by the current economic environment.

    Join comScore for a presentation of the current state of the U.S. online economy, with a particular focus on the search landscape. How is today’s economy impacting consumers’ online behavior? How is consumers’ use of search and comparison shopping sites changing in today’s economic climate? The presentation will include an in-depth analysis of consumers’ online behavior as well as insights from recent comScore research, helping search marketers gain a better understanding of what they can do to maximize their business during these challenging times.

  • Thursday 03/26/2009 12:45 - 14:00
  • Advanced Paid Search Techniques

  • How can you best tap into long tail terms? Are there targeting techniques you’re overlooking? This session examines these and other techniques to help you get more out of paid search.

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