Dave Lloyd

Title: Search Marketing Manager
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Speaking
  • Monday 10/19/2009 11:15 - 12:15
  • The Rise of Universal Search

  • 2010 will present marketers with exciting new abilities to gauge and leverage online buying and brand preference behavior as consumers begin using Universal Organic Search to find text, image, and video content.

    Learning Points:
    • Understand the value of organic search traffic in overall marketing programs
    • Develop scalable enterprise organic search marketing programs: keyword selection, landing pages, blogs and social media
    • Develop metrics of success for managing organic search

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