Kevin Lee

Title: Executive Chairman & Co-founder
Company: Didit
Birth Year:
Location:
Details
Contact:
Details:

Kevin Lee has been an acknowledged search engine marketing expert since 1995. Kevin translates his years of SEM expertise into Didit’s proprietary Maestro search campaign technology. Didit’s unparalleled results, custom strategies, and client growth have earned Didit recognition in the 2007 Inc. 500 (No. 137), as well as a No. 3 position on Deloitte‘s “Fast 50” (NY region). Kevin’s column for ClickZ, “Paid Search Strategies,” is read by thousands. Industry leadership includes being a founding board member of SEMPO and its first elected chairman, membership on the DMA search engine marketing council, and the IAB search committee. The Wall Street Journal, Business Week, The New York Times, CNET, USA Today, San Jose Mercury News, and other press quote Kevin regularly. Kevin lectures at leading industry conferences, plus NYU, Columbia, Fordham, and Pace universities. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan.
Hide Details
Speaking
  • Thursday 03/26/2009 15:45 - 17:00
  • Black Hat PPC Tactics

  • The marketplace is very familiar with Black Hat SEO tactics and discussions, and full of great ideas. But what about PPC? PPC discussions at conferences center around ways to manage, monitor, optimize, and measure your paid search campaigns. But the reality is that when implementing paid campaigns expert practitioners rely on more than straightforward bid management. This session will bring together three experts in PPC campaign management who will disclose ways which they assist paid campaigns beyond the normally documented limits generally discussed.

  • Tuesday 03/24/2009 11:45 - 12:45
  • Survival of the Fittest 2.0

  • Hard times are here but you can flourish. You may not have been in the trenches the first time around when the likes of Boo.com, eyeballs, and the Pets.com sock puppet ruled the mind space of online marketers. In this session veterans of that first downturn in online marketing will talk about the strategies that helped them survive those difficult times and show how they intend to survive again. Don’t miss this session; you’ll take away key strategies to ensure you are one of the lucky ones who flourish in this current round of turbulent times.

Back to Attendees