Olivier Lemaignen

Title: Group Manager, Global Search Marketing
Company: Intuit
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Location: California, USA
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Olivier Lemaignen brings 16 years of online and offline demand generation experience to Intuit. After managing QuickBooks’ direct marketing acquisition team, he took on the leadership role for the Small Business Division’s SEM, affiliate and online advertising programs. In addition, Olivier leads Intuit’s Global Search Marketing team.

Prior to Intuit, Olivier spent 10 years in various marketing roles. Most recently, he held the position of Vice President of Marketing for United Marketing Group, a direct marketer of affinity merchandise and membership-based services. Olivier started his direct marketing career with advertising agencies in Chicago, where he consulted with clients such as Sprint, NordicTrack and Progressive Insurance.

Olivier holds a MBA from the University of Notre Dame, a Master’s Degree in Business Management from EDHEC Business School and a BA in International Economics from the Université de la Sorbonne. He is a frequent speaker at Search Marketing events (Search Engine Strategies, Searchnomics, Google B2B Tech Council, DMA, Search Insider Summit) and a member of SEMPO’s Board of Advisors.
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Speaking
  • Tuesday 03/24/2009 13:45 - 14:45
  • SEM as a Business Activity

  • Search marketing can help the company in more ways than the SERPs. In this session, you will learn how to take your in-house search marketing program to the rest of the company to add value in areas such as marketing research, marketing copy, prioritizing product releases, customer service and more to provide a consistent customer experience, boosted revenue and an organization that works smarter, on a daily basis, with the search marketing data available today.

  • Tuesday 03/24/2009 15:00 - 16:00
  • Universal & Blended Search

  • Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. Before you attend this week’s optimization and best practices sessions, learn from industry gurus how the steps that follow the search are developing. Our ongoing series on universal search will include research data available only at SES.

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