Rebecca Lieb

Title: VP, U.S. Operations
Company: Econsultancy
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Rebecca oversees the U.S. operations of Econsultancy, the leading source of independent advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann’s RTL Television. As a journalist, she’s written on media for numerous publications, including “The New York Times” and “The Wall Street Journal.” Rebecca spent five years as Variety’s Berlin-based German/Eastern European bureau chief. Until recently, Rebecca taught at New York University’s Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca also served as The ClickZ Network’s editor-in-chief for over seven years. For a portion of that time, she oversaw SearchEngineWatch.com. Her book, The Truth About Search Engine Optimization, was just published by FT.com.
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Speaking
  • Wednesday 03/25/2009 10:45 - 12:00
  • Advanced B2B

  • Travel marketers discuss the challenges of smart search marketing in tough economic times, when leisure travelers are hard to come by and businesses slash budgets. Experts in four key areas of travel search marketing – Organic, Paid, Social and Local/Mobile – share successful strategies and creative campaign ideas to attract and increase traffic, proving that it is possible to generate positive ROI with limited resources.

  • Thursday 03/26/2009 10:30 - 11:45
  • SEO Thru Blogs & Feeds

  • Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

  • Thursday 03/26/2009 14:15 - 15:30
  • Online Communities

  • An online community for your niche can be a welcoming place for current and future customers. Let your customers and prospects engage in conversation while they/you provide valuable information, give them a place to connect with others, and let them praise and vent. Of course you also make it easy for them to learn more about your product or service and help them purchase. You should also think about the fact that search engines LOVE this kind of content! It is relevant to the category and has lots of text and keywords. Search engines want to see more content that is customer-generated instead of the same old product pitches. But you need to make sure your community and review/rating environment is search-friendly as there are some potential issues that can take you unaware.

    All the basic SEO best practices should come into play when developing a community based site. This session will discuss techniques for getting your community and review sites indexed, including Google webmaster tools usage, minimizing duplicate content, technical issues that may arise, and tagging. Attendees will learn how to use communities and review sites as part of an internal linking campaign to help the engines understand what pages on your site are important for displaying in search results. Two case studies – 1 B2B and 1 consumer – will be used as examples of well-indexed, well-linked communities.

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