Seth Besmertnik

Seth Besmertnik guides corporate strategy through his vision and thought leadership of Conductor’s products and his development of the strategic partnerships and relationships which have established both the company and himself as recognized authorities in Natural Search. Since co-founding the company in 2005, Besmertnik has navigated the company through multiple financings and extraordinary growth. Today the company boasts a client list of more than one hundred Fortune 500 and Internet Retailer 500 companies and hundreds of the world’s most recognized publishers. In addition, Conductor provides Natural Search solutions for more than half the top search engine marketing and optimization agencies in the United States.
During the years prior to Conductor, he achieved several sales and achievement awards while spending his evenings attending business school. In 2003, Besmertnik successfully founded health portal MindMD.com, where he learned and developed the innovative search practices that later became the foundation of Conductor’s marketing solutions.

Title: CEO
Affiliation: Conductor, Inc
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Speaking
  • Tuesday 03/24/2009 10:30 - 11:30
  • SES Mobile 2009 / Meaningful SEO Metrics

  • As knowledge of SEO practices moves from the offices of the optimizers to the board room, the standard metrics used by the practitioners of this former dark art are straining under the weight of the all powerful bottom line. The days when upper management was impressed by subtle changes in Page Rank have been replaced by questions of LTV and ROI. As more resources are being dedicated to creating the perfectly optimized and keyword rich landing page, C-level executives are demanding proof of the return they are receiving from these resources.

    This panel will discuss a myriad of ways to move beyond Page Rank, indexed pages or linked sites and into metrics that can make you a hero and, better still, get your budget increased to a respectable level.