Misty Locke

Misty was named one of Fast Company Magazine‘s “Top 25 Women Business Builders of 2004” and has advanced Range to a leading search marketing and interactive agency, with six domestic and international offices. Misty is a regular speaker at influential industry conferences, including Search Engine Strategies, Search Marketing Expo, eTail, WebmasterWorld, Ad-Tech and Shop.org. Misty has led the strategic direction and growth of Range since the company’s creation in 2001.

She is proud to have directed the company’s mission of providing customers with measurable and industry-leading success metrics and world-class customer service. Under her leadership, Jupiter Research named Range as having the highest average client satisfaction rating in the search marketing industry for the past four consecutive years. Misty is active on agency and search advisory boards for Google, MSN, and Yahoo, and is passionate about creating an industry environment of accountability to marketers and consumers.

Title: President
Affiliation: Range Online Media
Speaking
  • Thursday 03/26/2009 14:15 - 15:30
  • SES Mobile 2009 / Quality Score World
  • More and more, ranking well in paid search listings is less and less about how much you pay and more about the “quality” of your ad campaign. But what goes into making up your quality score? In this panel, we’ll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.