Yuval Marcus, Esq.

Yuval H. Marcus is counsel with the Gottlieb, Rackman & Reisman intellectual property law firm where he specializes in all aspects of intellectual property, including copyright, trademark, trade dress and patent matters. His litigation experience includes obtaining injunctive relief against trademark infringers; prosecuting and defending copyright, trademark, trade dress and patent infringement claims; conducting domain name dispute proceedings; and commencing and defending oppositions and cancellations before the U.S. Patent and Trademark Office.

Mr. Marcus counsels international and domestic clients on a variety of intellectual property matters including maximizing the strategic value of intellectual property assets, licensing, rights of publicity and Internet law issues. He is Co-Chair of the Intellectual Property, Computer and Telecommunications Law Committee of the Westchester County Bar Association and a co-chair of the Intellectual Property Committee of the Westchester/Southern Connecticut Chapter of the Association of Corporate Counsel (WESFACCA). He has previously lectured on many intellectual property topics, including avoiding liability for trademark infringement when using keywords.

He has represented clients from many different fields, including the computer, technology, software, publishing, entertainment, restaurant, hotel, apparel, jewelry, luxury goods, furniture, cosmetics and consumer goods industries.

Affiliation: Gottlieb, Rackman & Reisman, P.C.
Speaking
  • Thursday 03/26/2009 14:15 - 15:30
  • SES Mobile 2009 / Independent SEM/SEOs
  • While building their businesses, many SEMs and SEOs fly by the seat of their pants. While many issues they deal with are identical to any other type of business, there are issues unique to running/growing a search business. For instance, many small to medium sized independent SEO and SEM agencies may not be able to get the errors and omissions insurance offered to larger agencies. Is your business protected against significant Google overspends? And how has the current economic climate affected smaller agencies? How have the valuations of independent SEM/SEOs been impacted? And what about competitive positioning – how can you enhance your company’s value for a transaction in 2009? Hear the answers to these questions and more from our panel of experts.

  • Thursday 03/26/2009 15:45 - 17:00
  • SES Mobile 2009 / Intellectual Property & Trademark Issues
  • In 2008, U.S. paid search advertisement revenue is expected to reach 15.52 billion. This represents a 31.9% increase over 2007. Despite this tremendous growth, uncertainty in recent court developments may discourage search engine marketers from purchasing keywords that are trademarked by others for fear of being found liable for trademark infringement. The presentation will include a discussion of the state of the law as well as legal ways to use another’s trademark to enhance your visibility on the web and will also touch on the latest developments in privacy law, including the CAN-SPAM Act.