Erik Matlick

Erik Matlick oversees all of Madison Logic’s business operations. He has over 15 years of strategic leadership and management experience in media & e-businesses. Prior to founding Madison Logic, Mr. Matlick founded IndustryBrains, which was acquired by Marchex, Inc. Prior to founding IndustryBrains, Mr. Matlick was the President and Founder of MediaBrains where he was responsible for the vision, leadership, growth, and fund raising. He created over 100 partnerships with media companies including McGraw-Hill, Time Inc., Ziff-Davis Media, and American Express. Prior to MediaBrains, he served as an Ad Sales Manager for Ziff-Davis Publishing where he was responsible for ad sales at PC Computing and Windows Sources Magazines. Mr. Matlick is also on the Board of Advisors for Fetchback, an innovative behavioral targeting technology company. He holds a B.S. in Marketing from the Syracuse University School of Management. He has presented at many industry conferences and is frequently quoted in major media publications including Newsweek, Cnet and MediaPost.

Title: CEO
Affiliation: Madison Logic
Speaking
  • Tuesday 03/24/2009 15:00 - 16:00
  • SES Mobile 2009 / New Business Models for Changing Times
  • This panel will explore and define new revenue opportunities for publishers. What are the new business models that are gaining traction and how are old tried and true business models evolving in the marketplace due to the needs of clients and the economy? Specifically, lead generation. What are publishers looking for? What are their clients looking for? How has the landscape changed for such traditional models as lead generation? Join this lively panel and hear the answers to these questions and more.