Pattiann McAdams-Russell

Pattiann is currently the General Manager Online Division, overseeing the North America Internet Business Unit within the U.S. Marketing Division of Avon Products, Inc.

Pattiann joined the Internet division for Avon in May 2000 as Director, Launch of New Business Solutions. With her staff of 100, Pattiann implemented one of Avon’s key growth strategies, the rollout of “YourAvon.com”, enabling over 65% of U.S. Representatives to manage and build their businesses successfully online.

Additionally, Pattiann helped launch Avon’s 2001 new product initiative, Health & Wellness, incorporating a new segment of products online, within the online site. She also launched an interactive Wellness Profile to help maximize the web medium as a selling tool for the line.

Pattiann’s current role as General Manager encompasses the entire management of online business. She is responsible for all business functions/decisions including creative, merchandising, marketing, technical, database analysis, customer service and Internet fulfillment.

Title: Executive Director of Online Division
Affiliation: AVON.com
Hide Details
Speaking
  • Tuesday 03/24/2009 13:45 - 14:45
  • SES Mobile 2009 / Budget Migration

  • The move to a predominantly digital marketing strategy can be overwhelming. Migrating from staid traditional channels to the open waters of the web can be daunting – especially for companies that are unsure of how to properly measure search, display, email and social media. This session will arm you with the information you need to know about migrating budget to digital without impacting your brand awareness or the equity you have built up in your brand. Participants will learn from companies that have started moving significant resources away from TV, radio and print and into search, social, display and email. Lessons learned will be discussed as well as the metrics and tools need to gauge the success of a balanced digital marketing program.