Matt McGowan

Matt McGowan, VP & Publisher for Incisive Media Plc, oversees all marketing activities for the ClickZ Network and SearchEngineWatch.com in addition to their respective trade show series, ClickZ Events and Search Engine Strategies.

Prior to joining Incisive, Matt was a Vice President at PropertyRoom.com, where he oversaw all Sales, Marketing and Operations for the Southern California based Auction Services Company. Earlier in his career in San Francisco, CA, Matt developed an e-business strategy for the multinational publishing house, Pearson Plc, and prior to that Matt worked on the institutional desk for Schwab Capital Markets and Trading a division of Charles Schwab Inc, in New York, NY and San Francisco, CA.

Matt is a graduate of Lafayette College (BA) and the University of Oxford (MBA).

Title: VP & Publisher
Company: Incisive Media
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Speaking
  • Thursday 03/26/2009 15:45 - 17:00
  • Blogging for Business

  • With more than 71 million blogs currently being tracked by Technorati, the opportunities for businesses to speak with their customers is nearly unlimited. That’s why more and more companies are turning to the blogosphere to connect with consumers. Never before have businesses had such effective access to the frustrations and desires of their target audience. Learn more about harnessing the power of blogs to build buzz about a business online.