Jonathan Mendez

A leading voice at the intersection of technology and marketing, Jonathan is widely regarded as the foremost expert on landing page optimization, multivariate testing and onsite content targeting. Jonathan recently founded RAMP Digital to work with clients in creating marketing solutions fueled by APIs, Semantics, Intelligent Web, and emerging marketing technology. Prior to that, he was the founder and chief strategy officer of OTTO Digital, the services division of the market leading optimization technology Offermatica (purchased by Omniture). He was also a senior consultant at Creative Good and founded VitaminLab.com, which won the Nutrition Business Journal award for five-year growth under his direction. Jonathan authors the popular marketing blog Optimize & Prophesize. He has provided expert pre-click and post-click strategies and execution for online testing, targeting and optimization to some of the world’s leading brands and businesses, including Amazon.com, Ameriprise, Disney, Citibank, H&R Block, IBM, Intuit, Microsoft, Monster.com, Sears, and T-Mobile.

Title: Founder & CEO
Affiliation: RAMP Digital
Hide Details
Speaking
  • Wednesday 03/25/2009 14:15 - 15:30
  • SES Mobile 2009 / Search Becomes the Display OS

  • Search advertising, the onetime bastard stepchild of internet marketing which only five years ago barely existed, is now poised to double the spend of display advertising in 2009 (eMarketer). With the continued decline in Display performance, some people believe the only thing that will save Display advertising is making it more like Search. This session explores these leading edge ideas, technology and provides some early case studies the effectiveness of making Search the Operating System for Display. We will provide case study examples of the above and the amazing results achieved and ads that are not only search applications themselves but that can be purchased and targeted based on the keyword.

  • Tuesday 03/24/2009 15:00 - 16:00
  • SES Mobile 2009 / Express Clinic: CPA Optimization

  • With advertising dollars more accountable than ever optimizing your Cost Per Acquisition or Cost per Action (CPA) has never been more important. Take advantage of this rare opportunity to sit with optimization guru Jonathan Mendez as he finds ways to improve your ROI. Jonathan will perform strategic evaluations and provide actionable insights on the consumer touch-points in your conversion path – keywords, ads, landing pages and registration/checkout. Jonathan will also offer test ideas for use with Multivariate & A/B testing and advice on how to use emerging marketing technologies to further improve your results.