Mike Murray

Mike Murray, Fathom SEO’s SEM thought leader, has shaped online marketing strategies since 1997. He has been a speaker at national events, including Search Engine Strategies conferences in Chicago, New York City and San Jose.

With an emphasis on best practices, Mike has guided projects for FedEx Custom Critical, Eaton Corp., Bissell, Cleveland Clinic, Career Education Corp. and more.

His online articles have appeared in WebProNews, iMedia Connection, ReveNews and other online publications. Mike also authored how-to guides and white papers, including “Is Search Engine Optimization Worth It? SEO and the ROI Debacle.” He led two national studies on how health care companies and manufacturers use SEO.

Title: VP-Search Engine Marketing
Affiliation: Fathom SEO
Location: Ohio, USA
Age: 49
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Speaking
  • Wednesday 03/25/2009 10:45 - 12:00
  • SES Mobile 2009 / Keywords & Content

  • How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after they reach your site? Learn how to target the right terms in your paid and organic search marketing, and where these keywords should be used.