Lee Odden

A 10-plus year Internet marketing veteran, Lee Odden is CEO of TopRank Online Marketing, TopRank helps Fortune 500 companies with Internet marketing consulting, training, and implementation services. Odden has been cited in numerous books and industry publications, including The Economist and DM News on the topics of search, social media, and online public relations. He also publishes Online Marketing Blog, ranked as one of the top 10 marketing blogs online by Advertising Age. Odden is a regular speaker at Search Engine Strategies, WebmasterWorld Pubcon, DMA Annual Conference, Media Relations Summit, PRSA International Conference, and Mediapost’s Search Insider Summit.

Title: CEO
Affiliation: TopRank Online Marketing
Location: Minnesota, USA
Contact:

http://twitter.com/leeodden
1-877-872-6628
seo@toprankmarketing.com
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Speaking
  • Thursday 03/26/2009 15:45 - 17:00
  • SES Mobile 2009 / Blogging for Business

  • With more than 71 million blogs currently being tracked by Technorati, the opportunities for businesses to speak with their customers is nearly unlimited. That’s why more and more companies are turning to the blogosphere to connect with consumers. Never before have businesses had such effective access to the frustrations and desires of their target audience. Learn more about harnessing the power of blogs to build buzz about a business online.

  • Thursday 03/26/2009 12:45 - 14:00
  • SES Mobile 2009 / Brand & Reputation Mgmt

  • Can you use a competitor’s trademark in your own search advertising? Or what if a competitor has an ad running on your trademarked brand name? Should you engage professional legal help or are there other options? What if bloggers are posting negative or false claims about your brands and these are spreading with viral speed through other blogs? Are there ways to get these damaging messages out of the search engines? This session will provide an exploration of these and other brand protection issues.

  • Thursday 03/26/2009 10:30 - 11:45
  • SES Mobile 2009 / SEO Thru Blogs & Feeds

  • Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.