Pauline Ores

If this is your first Search Engine Strategies conference, you won’t want to miss this illuminating introductory session. Two long time SES faculty members will walk you through the week and help you to understand the various offerings and events. They will present a short overview of the Introduction to SEM session that will be held immediately following and they will explain the differences in the various session levels. They will also cover the logistics, networking opportunities and special event details, thoroughly preparing you for your whirlwind week. Also discussed will be the glossary of the terms and phrases that are frequently used at SES events that will be included in the SES magazine.

Nothing in search marketing is as certain as change. Ten years ago Google did not exist Ñ now it’s a verb that means searching on the Web. Growing use of media such as video, social and personal appear to provide new avenues for searchers. What are the early adopters embracing now? How will your customers find you? What media should you keep in your sites and what should you discard? This session is a long-view look at weak signals and trends that appear to point in new directions.

Social media has many faces. One is the purist viewpoint of social media whereby social media practitioners see social media and only social media. Another is the advertising and PR approach. Here practitioners want to control what social media can do. Add into the mix the search marketing viewpoint where practitioners see not only links but also how to complement PPC and SEO. And finally there’s the perspective of the end user that marketers tend to forget about! How can marketers utilize all four aspects of this powerful medium to their advantage and create successful strategies? This panel will discuss effective ways to combine several elements of social media ranging from blogs to networking to social news – to form successful social media strategies. Every business is different but attendees will walk away from this session with a solid foundation for social media strategy.