Karl Blanks

Karl is a former rocket scientist, with a PhD from Cambridge University, England. He co-founded Conversion Rate Experts to show businesses how they can profit by applying scientific techniques to web marketing.
He has helped to grow web businesses in many highly competitive industries, working with companies such as Google, Vodafone, Nokia, Foxy Bingo, SEO Book and SEOmoz? plus some fantastic small businesses.
Areas of expertise:
*Conversion rate optimization (CRO)
*Multivariate testing and split testing
*Landing page design
*Persuasive copywriting
*PPC
*Direct response marketing
*Web analytics

Title: Chairman and Co-Founder
Affiliation: Conversion Rate Experts
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Speaking
  • Thursday 03/26/2009 10:30 - 11:45
  • SES Mobile 2009 / Live Ad Copy & Continuity Clinic!

  • Does your PPC ad make a promise that your landing page can’t keep? Make sure that your ad copy and landing page contents are in alignment with each other to ensure a smooth and profitable visitor experience. This clinic will examine actual ads and landing pages offered up by volunteers from the audience.