Sasi Parthasarathy

Sasi Parthasarathy, Program Manager, Live Search, Microsoft www.microsoft.com

Sasi Parthasarathy is the Program Manager of Live Search Relevance at Microsoft. His team is chartered with returning great search results for any query.

Sasi joined Microsoft Corp. in 2003, and has worked on for Microsoft® SQL Server and HD-DVD before joining Live Search.

Before joining Microsoft, Sasi worked for a startup in the area of Active Databases. He graduated from University of Florida with a M.S. in computer science.

Title: Program Manager, Live Search
Affiliation: Microsoft
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Speaking
  • Thursday 03/26/2009 10:30 - 11:45
  • SES Mobile 2009 / Duplicate Content

  • More and more site owners are concerned that they might get penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you syndicate content through RSS and feeds? Will other sites be considered the “real” site and rob you of a rightful place in the search results? This session looks at the issues and explores solutions.

  • Wednesday 03/25/2009 09:00 - 10:15
  • SES Mobile 2009 / Link Building Basics

  • Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner.