Lela Phommasouvanh

Lela Phommasouvanh is currently a Senior Search Engine Marketing Consultant at Findlaw, a Thomson-Reuters Business. At Findlaw, the largest provider of legal information online, Lela consults with lawyers and law firms to provide Internet marketing solutions. Her expertise includes organic search engine optimization, pay per click advertising, social media optimization, web analytics, usability and internet marketing consulting. The goal? Generate more high-quality online leads.

Prior to working at FindLaw, Lela was an Account Executive and Internet Marketing Manager at ArcStone Technologies, a Minneapolis-based web development firm. Working at ArcStone, Lela witnessed the power of Internet marketing to produce leads at a fraction of the cost of traditional marketing strategies such as print ads or yellow page listings. There, Lela honed her skills by creating, managing and implementing highly customized search engine marketing campaigns for clients from a wide variety of industries.

Title: Senior Consultant, SEO
Affiliation: FindLaw
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Speaking
  • Thursday 03/26/2009 12:45 - 14:00
  • SES Mobile 2009 / Brand & Reputation Mgmt

  • Can you use a competitor’s trademark in your own search advertising? Or what if a competitor has an ad running on your trademarked brand name? Should you engage professional legal help or are there other options? What if bloggers are posting negative or false claims about your brands and these are spreading with viral speed through other blogs? Are there ways to get these damaging messages out of the search engines? This session will provide an exploration of these and other brand protection issues.