Susan Prater

Susan Prater manages all aspects of digital marketing for Owens Corning. She drives strategy with a focus on meeting performance objectives and KPIs, implementing testing, analyzing results, and developing effective SEM campaigns. Her team is also responsible for integrated launch campaigns, SEO, and creating traffic to and conversion from all Owens Corning-branded websites. She leads a team of over 20, including IT and agency personnel. Prior to joining Owens Corning in June 2007, Susan began her career in 1989 at Ford Motor Company in product development and has since held many different management positions in interactive marketing, brand strategy, brand marketing, marketing communications, merchandising, and e-commerce. She has a B.S. in electrical engineering and an MBA.