Tonya Price

Tonya Price has been involved with search engine optimization since 1995 when she began using natural search optimization techniques of the UltraNet Communications site (an Internet Service Provider). She has gone on to create and manage SEO campaigns for Internet companies such as Think Technologies, small companies and non-profits including universities. Presently she is Director of Marketing and Web Operations for Worcester Polytechnic Institute (WPI) where she has gotten hands on experience in pursuing SEO strategies for a large Customer Management System (RedDot). Tonya is a frequent speaker at regional business conferences addressing a variety of Internet business related topics. Her programming and technical background combined with her MBA in Marketing from Cornell University and her extensive online marketing experience allow her to help non-technical audiences understand the latest technology advancements through a blend of real world examples to illustrate the latest technical innovations.

Title: Director, Marketing and Web Operations
Affiliation: Worcester Polytechnic Institute
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Speaking
  • Tuesday 03/24/2009 13:45 - 14:45
  • SES Mobile 2009 / SEM as a Business Activity

  • Search marketing can help the company in more ways than the SERPs. In this session, you will learn how to take your in-house search marketing program to the rest of the company to add value in areas such as marketing research, marketing copy, prioritizing product releases, customer service and more to provide a consistent customer experience, boosted revenue and an organization that works smarter, on a daily basis, with the search marketing data available today.