Jeff Pruitt

One of the most recognized, and sought after personalities in search, Pruitt joined iCrossing in 1999 as Chief Financial Officer and Director of Business Development. Currently, he manages iCrossing’s corporate partnerships, determining how iCrossing will use partner information to create the best solutions for our clients. Pruitt sits on the advisory councils of Google, Yahoo and Microsoft; in addition he has served three terms on the Search Engine Marketing Professionals Organization (SEMPO), and is the current President and Co-Chair of the Development Committee. He is also serving on the Advisory Board of the Yellow Page Association (YPA). Before coming to iCrossing, Pruitt spent six years at Arthur Andersen in the Audit and Finance divisions. Pruitt has a B.A. in accountancy from Arizona State University, and is a member of the American Institute of Certified Public Accountants and the Arizona Society of Certified Public Accountants.

Title: Executive Vice President
Affiliation: iCrossing
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Speaking
  • Wednesday 03/25/2009 13:00 - 14:00
  • SES Mobile 2009 / The State of Search

  • The paid search marketplace has rocketed from virtually zero to more than $10 billion in the past decade, which begs the question: Is the search marketplace on the verge of maturing in North America or will advertising dollars continue to flow into search? As ROI and performance become increasingly important, will search gain a larger share of advertising revenues or is search generally or at least across some categories, becoming too expensive and competitive? Can search make an argument for value beyond pure performance and results? Will further insights and performance gains be realized as they relate to an overall SEM+SEO strategy for a brand or has the industry discovered most of the tricks? This panel takes a hard look at the current value proposition of search and what the future holds for the North American search marketplace.