Erik Qualman

Erik Qualman is the global VP of online marketing for EF Education, headquartered in Lucerne, Switzerland. EF Education is the world’s largest private educator (Student Tours, Language Schools, Smithsonian, Hult MBA School, Au Pair Exchange, Student Exchange, etc.). Qualman works out of the 850-person Cambridge, Mass., office. Prior to joining EF Education, Qualman helped grow the marketing and e-business functions of Cadillac & Pontiac (1994-97), BellSouth (1998-2000), Yahoo (2000-03), EarthLink (2003-05), and Travelzoo (2005-08). Qualman holds a B.A. from Michigan State University and an MBA from the University of Texas at Austin. Qualman is a frequently requested speaker within the Internet and marketing community. He’s also an acclaimed fiction author — more information is available at American Novel. A former basketball player at Michigan State University, Qualman still finds time to follow his beloved Spartans.

Qualman’s book titled Socialnomics™ from Wiley Publishing will be in stores in 2009.

Title: Global VP, Online Marketing
Affiliation: EF Education
Location: Massachusetts, USA
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Speaking
  • Tuesday 03/24/2009 11:45 - 12:45
  • SES Mobile 2009 / Launching a Global Website

  • As the world becomes smaller and search marketing becomes more complex, the era of “ranking well in Google” is over. This is especially true for companies who are targeting multiple markets or countries. This new opportunity also brings many new complexities to be considered other than standard SEO. This session tackles these key issues critical to successfully developing, optimizing, and launching the Global Websites that would meet those next generation marketing goals, without losing control or your mind.