Stewart Quealy

Stewart has been part of the Search Engine Strategies (SES) content team since 2001 and plays a key role in programming Incisive Media’s interactive marketing events. In addition to SES, Stewart was part of the original Jupitermedia team responsible for launching emerging technology events such as Jupiter Advertising Forum, Plug.IN, Game Market Watch, Weblog Business Strategies, Grid Computing Planet and ClickZ Online Video Advertising. Prior to that, Stewart worked closely with the open-source Apache Software Foundation (ASF) to launch their first official ApacheCon trade show in both the U.S. and Europe. Stewart has also worked closely with the Object Management Group (OMG) , an international not-for-profit computer industry consortium, to conceive their inaugural Integrate conference. Earlier in the “dot-com bubble”, Stewart worked with 101 Communications and SIGS Publications running their object-oriented programming portfolio of events including Java DevCon, XML ONE, C++ World and Smalltalk Solutions.

Title: VP, Content Development
Affiliation: Incisive Media
Hide Details
Speaking
  • Tuesday 03/24/2009 15:00 - 16:00
  • SES Mobile 2009 / Advanced SEO Strategies

  • Beyond the simple SEO tactics that many people already know, there is another level to optimizing your website for rankings, conversions, visibility and more. This level requires a deeper understanding of searchers, their behavior and how search engines use those human factors in developing their algorithms. Many would have you believe that advanced SEO is more technical tricks and “black hat” techniques. But in reality, advanced SEO is more about a deeper understanding of the searcher and using elements, both on and off the page, that will persuade them to view your website favorably and increase the chances of conversion.

    By utilizing established methods of persuasion, defined thousands of years ago, and refined over decades in print journalism, newspapers can give us insight into readers’ tendencies. Combining the disciplines of persuasive writing design, usability, and behavioral analytics will catapult your website from common to extraordinary.