Zachary Rodgers

Zach Rodgers is Managing Editor, The ClickZ Network (clickz.com), the world’s foremost publication covering digital marketing and media. Since his promotion to that role in 2007, Zach has driven ClickZ’s reporting on news and trends in digital media and marketing for an audience exceeding 200,000 unique visitors per month. He has written extensively about social media, search marketing, video advertising, and Internet policy, and is a frequent moderator at industry events. His articles have been syndicated to Kauffman Foundation publications, and cited by major trade and consumer associations such as the U.S. Federation of Public Interest Research Groups and the Center for Digital Democracy. He previously held editorial and reporting positions at ChannelSeven.com, TurboAds.com, and Datamation, an enterprise technology publication.

Title: Managing Editor, News and Features
Affiliation: ClickZ
Speaking
  • Wednesday 03/25/2009 10:45 - 12:00
  • SES Mobile 2009 / Snapshot of the Display Ad Marketplace
  • The addressable audience on ad networks, exchanges, and other platforms is ever larger, as are your options for segmenting that audience. This session will touch on the possibilities — and the realities — of media planning in a world where portal power is a fading dream but targeting is more powerful than ever.