Mark Rosenberg

Mark J. Rosenberg is an intellectual property attorney who is Of Counsel to Sills Cummis & Gross P.C.‘s Intellectual Property Practice Group. For nearly twenty years, Mr. Rosenberg has assisted clients in a variety of industries in acquiring, protecting, enforcing and licensing their intellectual property rights. Since the mid 1990’s, a large part of his practice has focused on preventing and resolving legal disputes relating to Internet marketing. He has assisted clients in reaching cost-effective resolutions of disputes relating to paid keywords, web, pop-up and email advertisements as well as domain names. Mr. Rosenberg has drafted web hosting, website development and list rental agreements as well as privacy policies. He has also counseled clients on CAN-SPAM and affiliate issues. Mr. Rosenberg is a seasoned litigator who has successfully handled many complex patent, trademark, trade dress and copyright actions. He may be reached at mrosenberg@sillscummis.com or 212-643-7000.

Title: Esq.
Affiliation: Sill Cummis & Gross P.C
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Speaking
  • Thursday 03/26/2009 12:45 - 14:00
  • SES Mobile 2009 / Brand & Reputation Mgmt

  • Can you use a competitor’s trademark in your own search advertising? Or what if a competitor has an ad running on your trademarked brand name? Should you engage professional legal help or are there other options? What if bloggers are posting negative or false claims about your brands and these are spreading with viral speed through other blogs? Are there ways to get these damaging messages out of the search engines? This session will provide an exploration of these and other brand protection issues.

  • Thursday 03/26/2009 15:45 - 17:00
  • SES Mobile 2009 / Intellectual Property & Trademark Issues

  • In 2008, U.S. paid search advertisement revenue is expected to reach 15.52 billion. This represents a 31.9% increase over 2007. Despite this tremendous growth, uncertainty in recent court developments may discourage search engine marketers from purchasing keywords that are trademarked by others for fear of being found liable for trademark infringement. The presentation will include a discussion of the state of the law as well as legal ways to use another’s trademark to enhance your visibility on the web and will also touch on the latest developments in privacy law, including the CAN-SPAM Act.