Jay Sears

Sears is an EVP at ContextWeb, creators of the online advertising exchange ADSDAQ. He is responsible for bringing new products to market as well as developing key strategic relationships that drive audience and revenue acquisition. Prior to ContextWeb, Sears was SVP business and strategy development for EDGAR Online (1997-2004), where he drove the strategy that took the company from an under $1 million entrepreneurial business to a publicly-traded NASDAQ company. He created over 300 partnerships including ones with Yahoo, the Nasdaq Stock Market, and Microsoft. Prior to EDGAR Online, he served as VP marketing for Wolff New Media, the subject of Burn Rate by Vanity Fair media columnist Michael Wolff. Sears regularly speaks at industry conferences such as Search Engine Strategies and CIMA and has been quoted in publications such as Jack Myers Report, MediaWeek, Inc Magazine, and others. Sears received his B.A. in political science from Kenyon College in 1989.

Title: EVP, Strategic Products & Business Development
Affiliation: ContextWeb, Inc./ADSDAQ Exchange
Speaking
  • Wednesday 03/25/2009 09:00 - 10:15
  • SES Mobile 2009 / Search Advertising 101
  • Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.