John Shehata

John Shehata is the Senior SEO Manager for Advance Internet Inc., a group of web sites owned and operated by Advance Publications Inc., John manages SEO for 12 local news web sites that are affiliated with over 35 daily newspapers.

In addition to managing the day-to-day operations of his SEO team, he is also responsible for developing and implementing high-level strategies for optimizing online classified content, including real estate, jobs and autos for Advance Internet’s 12 local news sites.

John has also trained many of Advance Publications’ newspapers, writers, journalists and editors on Search Engine Optimization and how to write news stories while keeping SEO top of mind.

Prior to working at Advance Internet Inc., John worked with many Fortune 500 companies to develop successful SEO marketing strategies. He has also worked as Java developer and built applications for SEO.

Shehata is recognized in particular for his SEO strategies for News and his SEO technical skills. He has written several articles on Search Engine Marketing and continues to speak at conferences around the country which focus on SEO for news and online classifieds.

Title: Senior SEO Manager
Affiliation: Advance Internet, Inc.
Hide Details
Speaking
  • Thursday 03/26/2009 12:45 - 14:00
  • SES Mobile 2009 / News Search SEO

  • News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, we look at how to make use of press releases and news content to tap into the power of news search.