Marshall Simmonds

Simmonds is the chief search strategist for The New York Times Company. He is responsible for maximizing traffic and search engine exposure, and promoting the many brands by implementing strategic marketing techniques for NYTimes.com, Boston.com, IHT.com, and About.com’s 500 topic sites and properties (Consumer Search, Calorie Count, Baseline Studio Systems, UCompareHealthCare). In addition to his work with The Times, he is also spearheading “Define Search Strategies,” an enterprise search consulting service, funded by The New York Times Company, working with many of the largest publishers in the world. Simmonds is a worldwide speaker and a regular presenter at Incisive Media’s Search Engine Strategies and Webmaster World conferences. He specializes in educating large companies on the process of bringing search marketing in-house and into the daily workflow. His experience includes education and training programs, an expertise in content management services (home-grown and popular packages), extensive site redesigns, optimizing data-based content, and assessing and quantifying results through log-file/metrics services (home-grown and popular packages)