Jennifer Slegg

Jen began as a freelance writer and then turned to writing content for the web 10 years ago. She has created numerous content-rich and community-based sites in niche markets. As a result, she is well-versed in the many ways to monetize content online. Jen also has considerable experience with issues that writers face online, including copyright infringement and duplicate content, and how to combat them so they don’t affect search rankings. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she recently launched JenSense, a blog dealing exclusively with contextual advertising. Her unique style brings insight to both publishers and advertisers of contextual ad programs. She is also well-known as “Jenstar” on the various search forums, and is a moderator of Google AdSense, Yahoo Publisher Network, contextual advertising at Search Engine Watch, and the Google AdSense forum at WebmasterWorld.

Title: Owner
Affiliation: JenSense.com
Speaking
  • Tuesday 03/24/2009 11:45 - 12:45
  • SES Mobile 2009 / Intro to SEM
  • This session will provide a clear and concise overview of the key concepts involved in search engine marketing. Who are the major search engines, and how can you best optimize them to gain “natural” or “organic” traffic without cost? Learn how to achieve top ranking or placement by utilizing search engine advertising opportunities. This is a must-attend basic session for anyone new to Search Engine Strategies events.