Jessica Bowman

Search marketing can help the company in more ways than the SERPs. In this session, you will learn how to take your in-house search marketing program to the rest of the company to add value in areas such as marketing research, marketing copy, prioritizing product releases, customer service and more to provide a consistent customer experience, boosted revenue and an organization that works smarter, on a daily basis, with the search marketing data available today.

Part workshop, part training, this session allows you to create a game plan for what you need to be doing in your in-house SEO program, right now, to make SEO top of mind, high on the priority list and get your SEO changes live on the site.