David Szetela

Online advertising expert David Szetela is Owner and CEO of Clix Marketing, one of the few agencies that specializes exclusively in pay-per-click (PPC) advertising, creating and optimizing clients’ Google AdWords, Yahoo! Search Marketing and Microsoft adCenter advertising campaigns. Clix is also one of the few agencies paid according to their performance – as a percentage of profit or a commission per sales lead generated. Szetela’s 25+-year career working for small magazine publishers as well as Apple Computer and Ziff-Davis Publishing has provided him deep experience in direct response marketing. He is active in the Search Engine Marketing Professional Organization (SEMPO) and is one of the authors of SEMPOs Advanced Search Advertising course. His articles on PPC advertising have been published in MediaPost, Search Engine Land, MarketingSherpa, on his company’s blog, http://www.clixmarketing.com/blog, in his weekly Profitable PPC column published by Search Engine Watch, and in the SEW blog. He is a frequent speaker at Search and Advertising industry events like Search Engine Strategies, SMX, PPC Summit and MarketingSherpa Summit, and he hosts a weekly radio show called PPC Rockstars, distributed by Webmasterradio.fm and iTunes.

Title: CEO
Affiliation: Clix Marketing
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Speaking
  • Thursday 03/26/2009 14:15 - 15:30
  • SES Mobile 2009 / Quality Score World

  • More and more, ranking well in paid search listings is less and less about how much you pay and more about the “quality” of your ad campaign. But what goes into making up your quality score? In this panel, we’ll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.

  • Tuesday 03/24/2009 14:00 - 15:00
  • SES Mobile 2009 / Express Clinic: PPC

  • Get your Google AdWords PPC advertising campaigns and landing pages expertly analyzed, with specific recommendations for improvement and optimization. Or just come to watch and learn a wide range of tips and best practices!

  • Thursday 03/26/2009 15:45 - 17:00
  • SES Mobile 2009 / Black Hat PPC Tactics

  • The marketplace is very familiar with Black Hat SEO tactics and discussions, and full of great ideas. But what about PPC? PPC discussions at conferences center around ways to manage, monitor, optimize, and measure your paid search campaigns. But the reality is that when implementing paid campaigns expert practitioners rely on more than straightforward bid management. This session will bring together three experts in PPC campaign management who will disclose ways which they assist paid campaigns beyond the normally documented limits generally discussed.

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