Shari Thurow

Shari Thurow is the Founder and Search Engine Optimization (SEO) Director at Omni Marketing Interactive (www.search-usability.com), a full-service search engine optimization, Web design, and Web site usability firm.

Shari has designed and promoted Web sites since 1995, and is outsourced to many firms worldwide. Clients include Yahoo, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD.

As a pioneer in the area of search-engine friendly Web site design, she has a 100% success rate for getting client sites ranked at the top of search engines. She is the author of Search Engine Visibility (www.searchenginesbook.com), which has been translated into French, Japanese, Korean and Polish. Her forthcoming book When Search Meets Web Usability, is due to be released in the spring of 2009.

Omni Marketing Interactive has been featured in many publications, including The New York Times, USA Today, Fortune, Internet Retailer, and Crain’s Chicago Business.

Title: Founder and SEO Director
Affiliation: Omni Marketing Interactive
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Speaking
  • Tuesday 03/24/2009 15:00 - 16:00
  • SES Mobile 2009 / Successful Site Architecture

  • A fresh look at how to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings. Covers topics such as directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, secure area usage, and much more. Toward the end of the session, volunteers from the audience will have their sites examined to see how changes could be made to their site architecture and design to increase search engine traffic, as time allows.

  • Thursday 03/26/2009 10:30 - 11:45
  • SES Mobile 2009 / Duplicate Content

  • More and more site owners are concerned that they might get penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you syndicate content through RSS and feeds? Will other sites be considered the “real” site and rob you of a rightful place in the search results? This session looks at the issues and explores solutions.

  • Monday 03/23/2009 13:00 - 18:00
  • SES Mobile 2009 / SEO

  • A search-engine friendly Web site is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. In order for a site to be search-engine friendly, it must meet the terms and conditions set forth by the search engines (Google, Yahoo, MSN Search, Ask, etc.) Additionally, the site must satisfy the needs of site visitors.

  • Tuesday 03/24/2009 13:00 - 14:00
  • SES Mobile 2009 / Express Clinic: Search Usability

  • Get one-on-one advise for usability, design, copy, link development, and any technical issues that may prevent your Web site from receiving high quality search engine traffic and visitor conversions.