Dana Todd

Dana Todd has had an illustrious career in Internet marketing thus far, cutting her teeth first leading interactive agencies (Bien Logic, SiteLab); starting and leading SEMPO (Search Engine Marketing Professional Organization); and now starting up a new ad network category which mashes up PR and advertising: Newsforce Network, the world’s first and largest premium news network, serves “storytelling media” into the ad space of hundreds of top-name news sites such as LA Times, Chicago Tribune, Newsweek, USAToday, and more. Newsforce provides a parallel voice for companies to have their brand stories heard alongside regular editorial, bypassing the need to convince journalists to write about them. See her Madison Avenue Journal interview here and LinkedIn bio.

Title: CMO
Affiliation: Newsforce
Hide Details
Speaking
  • Thursday 03/26/2009 10:30 - 11:45
  • SES Mobile 2009 / Live Ad Copy & Continuity Clinic!

  • Does your PPC ad make a promise that your landing page can’t keep? Make sure that your ad copy and landing page contents are in alignment with each other to ensure a smooth and profitable visitor experience. This clinic will examine actual ads and landing pages offered up by volunteers from the audience.

  • Thursday 03/26/2009 12:45 - 14:00
  • SES Mobile 2009 / News Search SEO

  • News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, we look at how to make use of press releases and news content to tap into the power of news search.