Amanda Watlington

Amanda Watlington is owner of Searching for Profit, a search marketing consultancy focusing on the interaction of the consumer with businesses, using search engines, RSS, blogs, podcasting, or other new media to deliver their messages. An industry thought leader and an internationally-recognized speaker, Amanda has led sessions on search marketing, web strategy, and social media at Search Engine Strategies, Webmaster World, AdTech, and DMA. She shares her views of where search marketing is headed on her own blog, Blogs and Feeds, and as a blogger for Search Engine Watch.

Title: Ph. D, APR, Owner
Affiliation: Searching for Profit
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Speaking
  • Tuesday 03/24/2009 16:30 - 17:30
  • SES Mobile 2009 / Getting Mobilized

  • Learn basic mobile marketing strategies that are attracting mobile traffic today. This session will focus on mobile SEO, but will also touch on driving traffic and conversions with mobile applications, text messaging and mobile email. You will learn what you need to know to develop, launch and track an integrated mobile marketing strategy.

    This session will help attendees understand how mobile marketing fits into the traditional and online marketing mix and determine what mobile marketing strategy is most appropriate for their business. It will provide tips for updating existing sites to work on a variety of mobile devices and will expose the major SEO mistakes that are being made by some of the top mobile marketing agencies.

    Attendees will walk away with a clear understanding of basic mobile SEO best practices including mobile site architecture, local and universal SEO tactics that work in a mobile application and how to author meta data that is compelling in mobile search results.

  • Tuesday 03/24/2009 10:30 - 11:30
  • SES Mobile 2009 / A Fast-Track to Search Marketing Fluency

  • With search marketing gobbling almost half of all online marketing dollars, it is imperative for all entrepreneurs and or C-Suite management to be fluent in search. This fast-paced session is designed to give you a jump start. It will rip through the alphabet soup of search — the PPC, SEO, SEM, CMS acronyms — to delve into why and how you can manage search strategically, how to align search to meet strategic organizational/marketing goals, budget for this effort, find the KPIs that fit your organization and break down the barriers to success in the organization. Whether you choose to attend the other strategic sessions in this track or this week’s optimization and best practices sessions, this is a must-attend session that will provide a framework for getting the most out of this conference.

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