Lori Weiman

Lori Weiman is CEO of The Search Monitor. The Search Monitor provides software which automates the monitoring of search results and social media web sites to provide insight to SEM, SEO, and Affiliate marketers regarding competitors, keywords, ad copy, market share, trademark abuse, brand buzz, and affiliate marketing activities. Lori has been creating products for SEM and SEO marketers since 2002. Prior to The Search Monitor, Lori co-founded KeywordMax.com (now a division of Digital River, Inc.) which provides campaign optimization software to SEM marketers and agencies. Lori started her career at Time Warner Cable as part of the team responsible for inventing on-demand television. She has held executive level positions at several early stage ventures including Click Forensics, Webquarters, and Food.com.

Lori is a columnist for Search Engine Land and writes the Brandaid column. She holds a degree in business from Emory University, and a J.D. degree from the University of Baltimore School of Law.

Title: CEO
Affiliation: The Search Monitor
Hide Details
Speaking
  • Wednesday 03/25/2009 16:00 - 17:15
  • SES Mobile 2009 / Dealing With Affiliates

  • Join this panel for a no-holds-barred discussion where performance marketing’s top contenders square off. As SEM evolves, marketers find themselves competing head-on with affiliates. Marketers want more leads/sales, increased affiliate-generated leads/sales, and less cannibalization of search campaigns. How can this be achieved in a world filled with increasingly hostile rhetoric on both sides? Join a panel of experts as they break silence on taboo issues and work through the finer points. You’ll walk away with fresh, new perspective and the ability to collaborate profitably.