Richard Zwicky

Richard has been involved in search marketing for 10 years, starting in the late 1990s. He started in the industry by managing the online campaigns for his own successful e-tail operation, which quickly led to developing Metamend, a leading search engine optimization firm which he co-founded in 2000. As CEO for Metamend, he managed and led the optimization campaigns for web properties ranging from SOHOs to Fortune 500 sites. He split Metamend and Enquisite into separate companies in 2006, as Enquisite’s services are designed for use by any SEO and SEM. Today, he is leading Enquisite, which recently released its first products. Richard’s work is focused around helping search marketers manage campaigns more easily and with greater success. Richard believes in long-term successful campaigns that are built from the ground up, and are never caught flat-footed by shifts in search engine algorithms or by regional variances in search user behavior.

Title: Founder and President
Company: Enquisite
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Speaking
  • Tuesday 03/24/2009 16:30 - 17:30
  • Winning Strategies for Advertisers & Age

  • This panel will discuss winning compensation models for advertisers and agencies. Advertisers want to pay for success. They want sales, and nothing else matters. Regardless of SEO or PPC focus, agencies want to be compensated fairly for the quality of their work. They’re success oriented, and wish to be compensated based on the value they deliver. In these economically uncertain times, the bottom line is more in review than ever. Both advertisers and agencies need to examine new ways to earn revenue and be compensated. Industry experts will present winning business models which can benefit everyone.

  • Thursday 03/26/2009 15:45 - 17:00
  • Black Hat PPC Tactics

  • The marketplace is very familiar with Black Hat SEO tactics and discussions, and full of great ideas. But what about PPC? PPC discussions at conferences center around ways to manage, monitor, optimize, and measure your paid search campaigns. But the reality is that when implementing paid campaigns expert practitioners rely on more than straightforward bid management. This session will bring together three experts in PPC campaign management who will disclose ways which they assist paid campaigns beyond the normally documented limits generally discussed.

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