Scott Brinker

Scott Brinker is the president and CTO of ion interactive, a leading provider of post-click marketing software and services. Scott leads the company’s product development and technical operations from the firm’s Boston office. He has over 12 years of experience in developing and marketing successful websites, from startups to Fortune 500 companies. A passionate advocate of post-click marketing, Scott has written articles for Advertising Age, BtoB Marketing, MarketingProfs.com, OMMA, and DM News. He blogs regularly at blog.postclickmarketing.com. Scott has a B.S. in computer science summa cum laude from Columbia University, where he graduated as valedictorian of his class. He also has an MBA from MIT.

Title: President and CTO
Affiliation: Ion Interactive
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Speaking
  • Wednesday 03/25/2009 10:45 - 12:00
  • SES Mobile 2009 / Advanced B2B

  • Travel marketers discuss the challenges of smart search marketing in tough economic times, when leisure travelers are hard to come by and businesses slash budgets. Experts in four key areas of travel search marketing – Organic, Paid, Social and Local/Mobile – share successful strategies and creative campaign ideas to attract and increase traffic, proving that it is possible to generate positive ROI with limited resources.

  • Thursday 03/26/2009 10:30 - 11:45
  • SES Mobile 2009 / Live Ad Copy & Continuity Clinic!

  • Does your PPC ad make a promise that your landing page can’t keep? Make sure that your ad copy and landing page contents are in alignment with each other to ensure a smooth and profitable visitor experience. This clinic will examine actual ads and landing pages offered up by volunteers from the audience.