Kathleen Gilroy

Join industry’s top minds, leaders, and gurus for an in-depth look and discussion on marketing’s latest frenzy: Mobile Applications. This channel is being touted as the "next big platform," and as most marketers and analysts agree, it represents a direct connection to the consumer, a one-to-one advertising model that puts your logo in people’s pockets, right in their lives. The magnitude of the Smartphone market and associated buzz with Apple’s App Store has many marketers in the direct and interactive space considering whether they should deploy mobile applications. Before you proceed, our panel of thought leaders will delve into how we can optimize and monetize the offerings at our disposal, measuring the advantages of driving brand affinity and customer engagement while at the same time considering the potential revenue generated and costs associated with this initiative.