Lisa Buyer

When it comes to corporate relationships, Lisa Buyer believes the chemistry between search and public relations is exponential. As the founder of three corporate communications agencies and current CEO of The Buyer Group, Lisa is ambitious about the influence public relations has on SEO/SEM, and continues to share her innovative approach with clients, peers and associates. Lisa also consults traditional ad/PR agencies transitioning from old school media to today’s best search engine strategies. Her clients have been published in print and online versions of USA Today, The New York Times, The Wall Street Journal, and BusinessWeek. Lisa is a member of SEMPO, SFMIA, and Agency Management Roundtable. In addition to her social media involvement and interactive expertise, Lisa also publishes a PR/SEO news blog. Lisa brings SEO/SEM to the boardroom as a critical part of a company’s public relations and branding strategies.

Title: President and CEO
Affiliation: The Buyer Group
Location: Florida, USA
Contact:

phone: 954-354-1411 x14
lbuyer@thebuyergroup.com
@lisabuyer

Speaking
  • Thursday 03/26/2009 12:45 - 14:00
  • SES Mobile 2009 / News Search SEO
  • News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, we look at how to make use of press releases and news content to tap into the power of news search.