Mel Carson

Title: adCenter Community Manager, Europe
Affiliation: Microsoft adCenter
Location: US
Speaking
  • Thursday 03/26/2009 15:45 - 17:00
  • SES Mobile 2009 / Live Search Advertising Clinic!
  • This clinic will examine actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve clickthrough and conversion.

  • Thursday 03/26/2009 10:30 - 11:45
  • SES Mobile 2009 / Live Ad Copy & Continuity Clinic!
  • Does your PPC ad make a promise that your landing page can’t keep? Make sure that your ad copy and landing page contents are in alignment with each other to ensure a smooth and profitable visitor experience. This clinic will examine actual ads and landing pages offered up by volunteers from the audience.