Stacy Bailey

Blogging is a low cost method of getting high-quality traffic to your website – the perfect recession buster! With more than 71 million blogs currently being tracked by Technorati, the opportunities for businesses to speak with their customers is nearly unlimited. That’s why more and more companies are turning to the blogosphere to connect with consumers. Never before have businesses had such effective access to the frustrations and desires of their target audience.

Need some help, or just another pair of eyes to check your website? The Express Clinic with Matt Bailey will help you identify minor changes in your website that could provide major results. If you are particularly daring, bring the access to your analytics (if they are hosted online), and we will really dive in!

If you’re a small business, you are likely leaving business on the table due to easily corrected mistakes in your online marketing plan. Whether it’s making your organic and paid search ads more tempting to searchers or correcting the simple mistakes that keep visitors from converting once they reach your site, this panel will provide you with a slew of simple changes that can dramatically increase both your traffic and your conversions. This panel will also share free tips and tools on cheap and easy campaign testing.

Build a user-friendly site and chances are you’ve also built a search engine friendly site. Learn how good usability and accessibility can help your human visitors plus bring in the search traffic.

If this is your first Search Engine Strategies conference, you won’t want to miss this illuminating introductory session. Two long time SES faculty members will walk you through the week and help you to understand the various offerings and events. They will present a short overview of the Introduction to SEM session that will be held immediately following and they will explain the differences in the various session levels. They will also cover the logistics, networking opportunities and special event details, thoroughly preparing you for your whirlwind week. Also discussed will be the glossary of the terms and phrases that are frequently used at SES events that will be included in the SES magazine.

Beyond the simple SEO tactics that many people already know, there is another level to optimizing your website for rankings, conversions, visibility and more. This level requires a deeper understanding of searchers, their behavior and how search engines use those human factors in developing their algorithms. Many would have you believe that advanced SEO is more technical tricks and “black hat” techniques. But in reality, advanced SEO is more about a deeper understanding of the searcher and using elements, both on and off the page, that will persuade them to view your website favorably and increase the chances of conversion.

By utilizing established methods of persuasion, defined thousands of years ago, and refined over decades in print journalism, newspapers can give us insight into readers’ tendencies. Combining the disciplines of persuasive writing design, usability, and behavioral analytics will catapult your website from common to extraordinary.