Peter Figueredo

Peter is the founder of NETexponent, a leading performance marketing agency since 2001 that is efficient, evolving, and ethical. They provide Affiliate Management and Search Marketing services to clients such as; Audible.com (an Amazon.com company), Financial Times, The Wine Enthusiast, MTV Networks, and more. Peter takes pride in the culture of ethics he has helped to foster at NETexponent as well as their ability to efficiently grow their clients’ customer acquisition efforts.

Prior to co-founding NETexponent his online direct marketing experience comes from working at the pioneering agency i-traffic, where Peter helped to establish and grow their Affiliate Marketing Services division.

Peter frequently speaks at key conferences, is on the board of directors for AffiliateClasssroom.com, is a founding member of the Performance Marketing Alliance (PMA), and is an active member of the internet OldTimers group. In his role as an expert witness he has worked on high profile cases that shape internet advertising law. Peter is also a part of the Society of Industry Leaders (www.societyofindustryleaders.com) and regularly advises investment professionals on new and emerging developments related to the online marketing industry. He is a graduate of Villanova University and holds a bachelors degree in Marketing.

Title: CEO & Brainstorm Chaser
Affiliation: NETexponent
Location: New York, USA
Contact:

email GetResults@NETexponent.com
follow @figueredo or @NETexponent
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Speaking
  • Wednesday 03/25/2009 16:00 - 17:15
  • SES Mobile 2009 / Dealing With Affiliates

  • Join this panel for a no-holds-barred discussion where performance marketing’s top contenders square off. As SEM evolves, marketers find themselves competing head-on with affiliates. Marketers want more leads/sales, increased affiliate-generated leads/sales, and less cannibalization of search campaigns. How can this be achieved in a world filled with increasingly hostile rhetoric on both sides? Join a panel of experts as they break silence on taboo issues and work through the finer points. You’ll walk away with fresh, new perspective and the ability to collaborate profitably.

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