Christine Churchill

Christine Churchill is the President of KeyRelevance.com, a full service Dallas search engine marketing company offering search engine optimization, web analytics, social media marketing, and pay per click management services. KeyRelevance’s clients range from small businesses to large publicly traded companies and cover a wide range of verticals including travel, education, ecommerce and the automotive industry. The KeyRelevance blog is located at SEMClubHouse.com.

Ms Churchill speaks regularly at international search conferences such as Search Engine Strategies, WebmasterWorld, Search Marketing Expo, and the Small Business Marketing Unleashed Conference. She was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and has served as an officer on the Board of Directors of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) since its inception. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience

Title: President
Affiliation: KeyRelevance
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Speaking
  • Tuesday 03/24/2009 16:30 - 17:30
  • SES Mobile 2009 / Extreme Makeover

  • This session will analyze the metrics, usability and persuasion ability of three companies pre-selected for the session. The speakers will work with these companies to redesign a key page and then set up that redesign in an A/B test. This session will instruct you on how to identify the critical barriers to success on the sites selected and how this team of experts would go about fixing them in less that 48 hours. You’ll learn key things to look for, obstacles to avoid and the key considerations when optimizing your website for conversion.

  • Wednesday 03/25/2009 10:45 - 12:00
  • SES Mobile 2009 / Keywords & Content

  • How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after they reach your site? Learn how to target the right terms in your paid and organic search marketing, and where these keywords should be used.

  • Thursday 03/26/2009 10:30 - 11:45
  • SES Mobile 2009 / Advanced Keyword Research

  • How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after they reach your site? This advanced session will demonstrate how to target the right terms in your paid and organic search marketing, and learn where these keywords should be used.

  • Thursday 03/26/2009 12:45 - 14:00
  • SES Mobile 2009 / SEO Tools

  • SEO Tools of the Trade: What’s in YOUR toolbox?
    If you are responsible for your company’s search engine optimization, then you know that you need all of the various tools of your trade close at hand. This session will describe the tools that will help you to accomplish your tasks including indexing, competitive analysis, site ranking, diagnosing and remedying problems, page level information, site level information, on-page optimization and much more.

  • Monday 03/23/2009 08:00 - 12:00
  • SES Mobile 2009 / Pay Per Click Advertising

  • Paid Search is one of the fastest and most effective ways to gain a presence on the search engines. Done incorrectly it can also be one of the costliest. There are many diverse components to a pay per click campaign, but all have to work together to achieve the best return. This comprehensive training program will familiarize attendees with a multitude of paid advertising subjects.