Jason Ferrara

Jason has more than 12 years of experience in interactive agency operations, marketing and business development. Prior to joining Elixir he served a number of senior management positions at iCrossing, including Director of Search Operations, Managing Director and Senior Director of Financial Operations. He has developed, implemented and managed complex digital marketing programs for clients such as Disney, Washington Post and Symantec. He has a MBA with a concentration in e-business. Jason is the chairman of the Arizona chapter of SEMPO (Search Engine Marketing Professional Organization) and has spoken for the American Marketing Association and PRSA.

Title: SVP, Sales & Marketing
Affiliation: Elixir Interactive
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Speaking
  • Tuesday 03/24/2009 15:00 - 16:00
  • SES Mobile 2009 / Digital Corporate Governance Program

  • As companies migrate their marketing efforts online, the costs of implementing an effective program can quickly skyrocket if a proper governance program is not in place. Cannibalization of budget and dilution of brand are common pitfalls faced by companies that have multiple business units or franchisees. Participants will learn best practices for implementing a governance program that coordinates marketing efforts and optimizes budget across lines of business, geographic regions and organizational “fiefdoms”.

  • Tuesday 03/24/2009 13:45 - 14:45
  • SES Mobile 2009 / Budget Migration

  • The move to a predominantly digital marketing strategy can be overwhelming. Migrating from staid traditional channels to the open waters of the web can be daunting – especially for companies that are unsure of how to properly measure search, display, email and social media. This session will arm you with the information you need to know about migrating budget to digital without impacting your brand awareness or the equity you have built up in your brand. Participants will learn from companies that have started moving significant resources away from TV, radio and print and into search, social, display and email. Lessons learned will be discussed as well as the metrics and tools need to gauge the success of a balanced digital marketing program.