Kevin Cobb

Kevin Cobb currently serves as the interactive brand manager for EMBARQ, a fortune 500 telecommunications company. A passionate social media advocate, he has helped lead the integration of social tactics into brand marketing and customer service efforts at EMBARQ. In addition to online brand marketing and social media, Cobb heads up the online asset protection for EMBARQ. He has a background in online marketing, content strategy and online community nurturing. Prior to working at EMBARQ, he was with the American Bar Association, a non-profit professional association for lawyers, and even a professional actor for a time.

Title: Interactive Brand Manager
Affiliation: EMBARQ
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Speaking
  • Tuesday 03/24/2009 11:45 - 12:45
  • SES Mobile 2009 / Branding Without Borders

  • With the popularity of sites like YouTube, Flickr, Twitter, and Facebook, brands increasingly need to engage with their customers outside their website. The portability of content and viral connectivity that occurs online requires a new approach to branding. Participants will learn strategies for increasing brand awareness and protecting brand equity in today’s socially connected web as well as tactics that can be implemented in today’s resource and budget constrained environment.